12 Must-See Careers Pages: Inspiring Examples and Key Takeaways

Career websites are crucial tools for bringing in new talent, so they need to present you in the best light possible. Enterprise Apps Today reports that 94% of first impressions are tied to web design, showing that the best career websites can drive applicant engagement more than many other areas of promotion. 

Read on to discover key strategies and design considerations to bring your business careers website in line with how many top-performing companies present themselves. Learn: 

• Actionable takeaways from industry leaders 

• How different companies design their careers websites to excel 

• Why large businesses still aim for human connection 

• What it means to be employee-centric on your careers website 

 

Take away advice that can elevate your recruitment efforts and ensure you get the best talent for a role. 

1. Canva

Canva created one of the most visually impactful sites on this list. It serves as a portfolio of the business' design capabilities and company goals. 

Such an effort reflects the results of a study by Everyone Social, which found that 80% of talent acquisition managers believe an employer brand can significantly impact talent hiring. Canva's web developers have followed this advice by ensuring their site offers seamless experiences that reflect the company's creative objectives. 

What Canva Teaches Us About Visual Branding 

Canva uses dynamic content, including videos and interactive sections. Each showcases the company's culture and best projects, emphasizing them with visuals that reflect its values. Presenting the company this way helps quickly communicate the company's culture. 

Canva also offers several resources for those seeking career opportunities. As J-A Group London recently reported, 92% of job seekers admit to having abandoned an application partway due to its complexity. Canva has successfully found a way to offer a valuable resource to this group. 

Providing such a benefit for applicants encourages job seekers to return to Canva repeatedly, which boosts Canva's website metrics and visibility. 

2. General Motors 

General Motors has recently aligned its careers website with its push into the world of electric vehicles and its general sustainability mission. They emphasize innovation and eco-conscious attitudes, allowing candidates to feel they are making a difference when they apply, rather than engaging with another similar company. 

Lessons From GM's Value-Driven Approach 

General Motors' recruitment messaging proves how a company can update its messaging everywhere, especially on employer career sites, to attract talent whose values match its own. The company's detailed descriptions link the jobs it promotes to its impact on the world, fostering trust throughout its workforce. 

3. Verizon

Verizon aims to make applicants feel welcome and capable during the career application process. They primarily do this with: 

• Prominent diversity initiatives 
• Simple career page filters 
• Clear details on hybrid and remote work 
• Inclusivity as an emphasized trait 

The company tries to suggest that collaboration is one of its core tenets, allowing candidates to learn about and respond to its listings with minimal effort. One of the site’s most advanced features is a VR tour of its offices for those who may find going to a new location nerve-wracking. 

Key Takeaways from Verizon's Application Experience 

Giving applicants all the tools they need to engage with your company can ensure that those with hidden qualities can also come to the fore. The application process does not need to be a challenge, so simplifying it allows you to build a much more people-focused company. 

4. Salesforce

At the center of Salesforce's company branding is the idea that employee narratives showcase people's experiences within their company. They prominently discuss things like: 

• Wellbeing initiatives 
• Community impact 
• Hiring timelines 
• Balanced work environments 

By showcasing employee stories, Salesforce can more easily appeal to socially conscious candidates and present itself as a better employer. 

Insights from Salesforce's Career Site Strategy 

Storytelling, such as employee narratives and testimonials, can humanize your brand and is often considered a good career page best practice. It allows people to feel like they are missing out by not working for the company, reinforced by mentioning wellness and community initiatives. 

5. Caterpillar

Caterpillar emphasizes its focus on global reach and career growth through interactive tools such as location maps and showcases of people using advanced global technologies. These can inspire confidence in people worldwide to apply to their positions, boosting potential hire numbers quickly. 

The company also uses visual content and a straightforward application process to make engaging with them as easy as possible. 

What Caterpillar's Recruitment Process Reveals About Simplicity 

Applications do not need to be complicated to ensure you get all the information on an applicant. Much of that detail can come later or may be entirely irrelevant. Review your hiring process and try to remove everything that may hinder your recruitment success. 

6. DraftKings 

DraftKings demystifies every step of the recruitment process by focusing on a "How We Hire" section. A clear recruitment timeline sets better expectations for applicants, offering an applicant-centric experience. This section's Interactive FAQs also address more common applicant concerns, helping them understand every step. 

Lessons from DraftKings' Candidate-Friendly Design 

DraftKings' career website illuminates the entire career process, allowing candidates to take extra time to understand and respond to job adverts instead of researching the company. Mirroring this approach can help applicants connect with you more easily. 

7. Southern New Hampshire University (SNHU)

SNHU uses its career development space to focus on the synergy between its educational goals and the development of careers at the university. Job descriptions also highlight how an educator can transform the lives of others through education, appealing to people who prefer extrinsic satisfaction from their career. 

The site also offers skills-building resources, emphasizing the university's efforts to boost education for both students and faculty. 

What SNHU Offers by Focusing on Candidates 

Showing what employees get out of working at SNHU can help them align with the university's mission and values. Also, in explicitly offering additional skills training, SNHU appeals to those who want to continue developing. 

8. Bridgestone

The careers website emphasizes innovation and sustainability as the core of its offering, openly discussing its development programs for candidates. By highlighting specific employee initiatives, the business doubles down on this, showing how it can also offer a focus on the long-term wellbeing of those who work there. 

Takeaways from Bridgestone's Talent Strategy 

Discussing development programs can help you attract and retain top talent. You can even use these skill-building efforts to create testimonials to help people understand the details of what you offer. 

9. Jabil

Jabil focuses heavily on its worldwide reach efforts, ensuring its website appeals to more than its own nation. Such a focus is very important for businesses recruiting advanced technical knowledge, which may need to come from outside the company's country. 

Insights from Jabil's Career Website 

If you want to expand your reach to include people from other countries, you must be explicit about this. Promote your global reach, and find those ambitious enough to apply. 

10. Global Payments

Global Payments uses employee profiles on its website to show how the company makes a global impact and to present diversity in industry roles. Similarly, it reinforces this by: 

• Discussing opportunities for global workers 
• Highlighting long-term advancement 
• Emphasizing each role's external impact 
• Clarifying how employees can succeed 

What Global Payments Teaches Us About Recruitment 

Fintech is a fast-paced industry, and Global Payments ensures that applicants can be transparent about what they can offer and vice versa. Emulating this can attract applicants who want to invest in a role at your company but are unsure of the unique benefits. 

11. Assurant

Assurant prioritizes diversity in the workplace. It prominently features the steps it takes to boost inclusion, including employee profiles from underrepresented groups. 

The company also emphasizes its training and mentorship programs, which teach potential candidates how the company can solve their career pain points. 

What Assurant Teaches About Attracting Inclusive Talent 

Hiring from minority groups allows you to leverage various viewpoints, which can help your company be much more flexible and agile. Also, by showing how you’re solving industry diversity issues, you remove bottlenecks for those who wish to apply from diverse backgrounds. 

12. Northwest Mutual

Northwest Mutual leverages its long-standing legacy to promote itself as a strong and stable option. As such, their career pages include sections on: 

• Company history 
• Financial strength 
• Long-term employee success stories 
• Career plan exploration 

These emphasize that they intend any applicant to feel secure in their position, appealing to those with longer career plans. 

Learning from Northwestern Mutual's Recruitment Strategy 

If you want to attract and retain talent, emphasize the stability and growth you offer. Alongside clearly presenting your company's values, you can ensure you receive applications from those who will reflect your objectives in the long term. 

Build the Best Career Website Today with HappyDance 

Crafting the best careers website is your top priority if you want to attract and retain top talent. User-centric designs, visible diversity solutions, and proof of innovation can help you align with candidate expectations and bring you to the forefront. 

If examples like the above have inspired you, let HappyDance help you create a career page that promotes your employer brand and ensures your recruitment strategy has the best chance of success. Book a demo with us now to discover how we can grow your recruitment metrics faster.