Why Your Careers Site Needs a Blog
The world's most admired companies leverage a careers site blog for many reasons.
Control the Narrative
First impressions matter, and that's precisely what your careers site often represents — the initial interaction with a potential candidate. Use the opportunity to tell your employees' stories and shine a light on your company culture. With a careers site blog, you can paint the best possible picture and showcase your company as an employer of choice.
Enjoy More Efficient Hiring Metrics
Your company's careers site needs a variety of engaging content to resonate with users. When you create and publish posts that get lots of clicks, your site's Google rankings improve. Higher rankings naturally result in more organic traffic. That helps reduce the resources your organization needs to invest in candidate sourcing, saving you time and money.
Help Candidates Make More Informed Decisions
Your careers site's blog is an ideal place to highlight your company's culture and demonstrate the worth you place on your team. Letting employees take over the blog to share “A Day in the Life” stories helps candidates envision themselves as part of your organization. Additionally, highlighting your organizational commitment to standards like diversity or sustainability lets applicants know if your company aligns with their values.